Executive Summary
Client: Mice Hospitality
Industry: Hospitality
Mice Hospitality was publishing on Instagram but had to recreate and upload the same content manually to Google Business Profile. The process took 20 to 30 minutes every day and was easy to postpone, leaving an important local-search channel less active than the brand's social presence.
TEKMO AI built a daily repurposing pipeline that detects new Instagram posts, uses Gemini to adapt the copy for Google Business Profile and publishes the update automatically.
The Challenge
Cross-posting was not a simple copy-and-paste task. Each Instagram caption needed to be adjusted for a different audience and channel before the image and text could be uploaded to Google Business Profile. Repeating that process every morning consumed team time and made publishing consistency dependent on someone's availability.
For a hospitality business, an inactive Google Business Profile also meant missed opportunities to reinforce local visibility when potential customers were actively searching.
The Solution
TEKMO AI created a Make.com workflow linking Instagram for Business, Gemini and Google Business Profile. The automation runs each morning and processes every post published since the previous successful run.
Gemini rewrites the source content for the Google Business context instead of duplicating the Instagram caption unchanged. The result is channel-appropriate content without daily drafting or uploading work.
How It Works
- A scheduled workflow checks Instagram each morning for content added after the previous run.
- New post text and media are collected through the Instagram Graph API.
- Gemini creates a Google Business Profile-appropriate version of the content.
- A structured JSON step validates the generated output for downstream use.
- The Google Business Profile integration publishes the post automatically.
Business Results
- 20 to 30 minutes of manual work saved every day.
- Every Instagram post created since the previous run is picked up automatically the following morning.
- Google Business Profile stays active without requiring the team to rewrite and upload content manually.
- The consistent publishing rhythm strengthens Mice Hospitality's digital presence and local-search visibility.
- A typical automated run completed 10 operations in 23 seconds.
A small, focused automation turned a recurring marketing chore into a reliable daily distribution channel.
Technology
Make.com, Google Gemini, Instagram Graph API and Google Business Profile.